Sunday, July 19, 2020
Medical Transcriptionist Resume Examples, Template, and Resume Tips
Medical Transcriptionist Resume Examples, Template, and Resume Tips Medicine has gone through a long path of change. From poking out randomly through somebodyâs living body to laser-precise surgical interventions, we have learned so many things about how the human body works.What significantly aided this kind of education is the medical professionals who kept records of the things they did on a patient, thus making it easier for the new generations to deal with the illnesses that our ancestors came across.At first, the relevant medical records were made in such a way that doctors more or less dictated data and somebody had to write them down.Nowadays, medical transcription is an allied medical profession that utilizes all the modern tools available for transcribing what happened during a surgical procedure or a simple medical check.Moreover, medical transcriptionists are now a valuable addition to any hospital, since they can take the load off of regular doctors of medicine.And, if you are guessing yes, medical transcriptionists, this text is dedi cated to you and is written especially for you, so it would help you build or improve your career.Obviously, we are going to talk about how to write a brilliant resume and what it is that the employers want to see when they check out a piece of paper that is your resume.Keep reading to discover how to make the best resume ever, either all by yourself or using our resume template builder.Before the actual steps, we will briefly mention some basics of a good resume.However, if any of these might remain unclear, our examples will show in practice what we mean. Here we go!Let these sink in and never worry again that your CV is poorly written.Itâs all about choosing a proper template (should you have any uncertainties concerning the right one, then play it safe and use our resume template builder);The language you employ must be highly precise and adequate for this kind of writing;Organization, organization, organization! That is, make sure that all relevant pieces of info are easily f ound;Make it interesting â" be informative, but not too detailed.And, itâs finally time to show you how itâs done!Medical Transcriptionist Resume Example Right Certified Medical Transcriptionist Resume Example Right Create your own resumeWRITING YOUR PERSONAL INFORMATION SECTION â" THIS IS HOWUnder personal information, of course, we mean the full name, contact details, and the like.Needless, to say, donât use your cousinâs Barry personal details. Youâre not in high school.Since writing a resume is all about order, then write your personal details as per the following hierarchy.NameGive your full first and last name.Owen Altman OR Qadri Sloan RightBig O Alty Man OR O. Altman Lady Q WrongWe explicitly need to say here that nicknames are NOT allowed!Sometimes employers do not have tolerance for these, but regardless of this, nicknames are an informal way of addressing someone. As opposed to this, a job application is a highly formal context. So, no nicknames! Pro TipAdditional Tip:If you happen to change your name for any reason, make sure that this detail is duly updated. If you donât do this, your potential employer might get confused by your having one name in the resume and anothe r one in the official documents.This also shows how you take care of these details and make sure that people are always clear on who you are.ProfessionThe profession is among the most important details in a resume. This is why you must be careful not to do something wrong here.Medical Transcriptionist (MT) RightMedical worker/assisting in medical work WrongNote that your profession needs to be properly designated â" donât use the abbreviations only, even if they are common knowledge. List your full profession and do not obscure anything.Even if it happens that your profession is not exactly right for the opening, be persistent â" you most certainly have other qualities to compensate for this.PhotoPhotos in a resume are a matter of disputes since some say you should include it, some say you should not.Well, first of all, know that a photo is not an obligatory addition to a resume. However, we recommend that you add it.The reason is simple â" the employers donât need it to ch eck which of the candidates is the pretties.This is completely irrelevant to this job.However, a photo gives warmth to a resume and helps employers gain a little bit better impression about you.And, this is not wrong â" curiosity is natural, so no wonder we want to see the faces of people we are dealing with.Moreover, if you do not include a photo, the prospective employers might think you do not feel comfortable about your looks, and if you donât, neither will they.And now, here comes the part where we tell you what kind of a photo the employers want to see in your resume.Photo instructionsBe alone in the photo taken against a neutral backgroundCombed, tidy, and clean hairLight and minimum make-up (for ladies)Proper postureProper clothingSmile (just a hint of it is more than enough)Eyes open (naturally)Trimmed beard (for men) RightPhoto instructionsGroup photo (from the beach, parties, with your family, or pet).Strong or otherwise inappropriate make-up (for ladies)Messy/too lon g beard (for men)SlouchingNo nudity allowed in these photosGrin/laughEyes closedMessy hairstyle WrongIf you still think to use some silly and fun photo â" DONâT. Even if the rest of your resume is impeccable, you will embarrass yourself first of all, and more importantly, disqualify yourself from further job race. Pro TipPro Tip:It would be best to add a photo of your chest-up. This is how your face will be in the spotlight.Phone NumberThis is just the first step, or method, for the employers to get in touch with you. It will simplify the communication and speed up the process of obtaining feedback from you in case the employers need it. Pro TipAdditional Tip:With no exceptions, make sure that you updated the phone number if you changed it prior to submitting a job application. Donât miss out on the great opportunity just because you forgot to update your phone number on time.AddressThis is another optional sub-section, but make sure to include it. It is useful in such a way that the company hiring new candidates sometimes prefers to send some materials to your door.Moreover, you will be appreciated for your honesty, especially if you are applying for a job post far across the state, or it can even show your flexibility in applying and accepting a job that is out of your current region.E-mail AddressBeing involved in the field where you mostly need to work with computers and related equipment, itâs hard to imagine that you do not have an e-mail address. After your phone number, this is the next channel through which the employers can get in touch with you. Now take a look at this.ovenaltman@gmail.com Rightkingbigo@gmail.com WrongThe point of the aforementioned is to tell you that your e-mail address also needs to look professional.Donât use those silly nicknames here either. And, if you have multiple e-mail addresses, do not list those that you use for some other purpose besides applying for a job. Pro TipExtra Tip:Be sure that your e-mail addre ss is easily spelt and pronounced. Sometimes you might have to spell it over the phone, so this might lead to misunderstandings with serious consequences.Social Media Profiles â" Yes or a Highway to (Jobless) Hell?Most of our lives happen online on social networks, or this is what we tend to believe.Despite our silly subheading, the inclusion of links to your social media profiles cannot be the reason why you didnât or did get a job.However, when and if adding these, you need to be extra careful.Even though they can reveal some basics about you, some of those can be too personal or perhaps even inappropriate.Know that the content you like, post or share might cause potential employers to reach so many wrong conclusions. Pro TipPro Tip:If giving links to your social media profiles, limit the visibility of your posts on pages such as Facebook, for example.Not to be almost totally exclusive, we strongly recommend that you furnish the link to your LinkedIn account.This is a professi onalsâ network, designed specifically for those seeking or offering a job, and it will only help you look more professional. On the other hand, your Instagram (or similar) profile are a huge NO in a resume.With this sub-heading, we have closed the personal info section and we can move on to the central part of a resume.SUMMARY SECTION â" THE SHORT STORY ABOUT YOU AND HOW TO WRITE ITSummary Section is among the most effective headings in your resume. The reason is simple â" this is where you catch the eye of the reader. Here, itâs where you need to dazzle them with quality and not the quantity.To simplify, here you must use merely a sentence or two precise enough to awake the curiosity in your next employer.Here you need to awaken the interest so that someone who reads your summary decides to keep on reading, and not to dismiss your resume as a waste of time.When we mentioned language and phrases in the introduction, this is where we will show you one part of that.SummaryA CHDS certified Medical Transcriptionistwith more than/over 6 years of relevant experience.Specialized in transcribing orally recorded texts/computer-based techniques for detecting language inconsistencies.Currently seeking a chance looking for an opportunity.Make a (substantial) contribution/prove myself. RightSummaryMedical Transcriptionistwith experiencelooking for a jobcontributeweak language WrongAs the focus is on quality, language you use must be sharp and precise and always to the point. If you write your resume as listed under Wrong, you would most certainly be soon dismissed as inappropriate.Why? Well, your employer knows you are looking for a job, but you will fare incomparably better if you say that you are seeking a chance/opportunity to prove something. It shows that you are proactive and that you will be dedicated to what you do.One of our candidates took a step further and has involved just a little bit of informal writing. Namely, she used the expression to shine in a new environment, but she most certainly compensated for this in the rest of your resume.This was not due to her not being aware of formal context or ignorance, but it was due to being confident and trying to set a slightly different tone.Next, if you say that you are with experience, the prospective employers will not be able to quantify that.Even if you add with significant experience, this is all relative. So be smart, use the numbers. And, if you do not have any experience whatsoever, the employer will also want to know this. Some jobs even do not require it, so donât be afraid to say it honestly.Especially for this kind of job, if you write as marked Wrong, it will just mean you lack basic language and communication skills which are highly required for this kind of job.For this reason, stick to the expressions and phrases marked Right and you can never be wrong.Still, if you think you canât do it, hereâs a solution use our resume template builder.EXPERIENCE SECTION â" TH E PATH TO CONVINCE THE EMPLOYER THAT YOU ARE RIGHT FOR THEMAnd, finally, we have reached that part of your resume that confirms to the employer whether you are fit for the job or no.If you think that listing only the names of the companies where you worked previously, well, you couldnât be more wrong.Give the full title of the previous companies you worked for and then name the position within the company.Moreover, you will have to include a brief description of the position and/or tasks you were in charge of as well.Now check out how all of this looks in practice. Right WrongAgain, make proper use of language. If you donât pay sufficient attention to the language you use the employers might perceive you as an uneducated individual who does not care just enough to present him/herself as best possible.And our examples are just the thing that the employers want your resume to be like. If you find it hard to do it like this, then use our resume builder.Under the Profession subheading, make sure to list the full names of the employers you worked for. Follow the example of our candidates here â" they also indicated years of the engagement and the position they held as well.Now, if you take a look at the Right column, you will see an individual completely skilled for the job they are applying for. And, basically, this is all the employers are looking for.Obviously, language plays a major role together with numbers. To say improved efficiency does not mean much to your next employer. Also, adding significantly does not change much. But, a 5% increase i n efficiency tells another story. Pro TipAdditional Tip No. 1:Your work experience should include only true details. Know that all of these are checked within minutes, so save yourself the embarrassment and include only those posts you actually held. If you try to smuggle something and get discovered in the process, the new employer might dismiss you as unfit for good. Pro TipAdditional Tip No. 2:Do not list those jobs that are not related to the position you are currently applying for. Listing them only means you are wasting the employerâs precious time.Anyhow, if you are having trouble with everything we have told you so far, then check out our resume template builder. Writing a resume will be a piece of cake.And at last, know that your work experience is given in the reverse chronological order. So first enter the last relevant job and keep going backwards.HOW TO WRITE THE EDUCATION SECTIONOddly, education comes after the experience section. Not to delay, check out our right from the wrong distinction. Right WrongEducation is another instance where you need to include the full names of the institutions you attended. Also, list the period of time you spent studying at a specific institution. After these, provide the field of study.Interestingly, both of our candidates listed two entries.However, in both cases relevance is undeniable. Generally, you only need to enter the highest degree you hold in your resume.But, in cases like here, it is completely justified to enter both of them, though it is not always necessary.Next, GPA is also optional but you are definitely allowed to boast with the fact that you graduated with honors or had a high GPA.Another detail that you can benefit from is to list relevant projects you worked on during the years you spent in high school or college. Of course, it does not matter if you lead the team or were merely a member.And, finally, know that the education is also listed in reverse chronological order.SKILLS SECTION â" WHAT AND HOW?Speaking of skills, prioritizing is key.Staying up all night for gaming and waking up early to get to work on time most certainly is a useful skill, but not the one you will need to flaunt as an MT.Also, there will be multiple other skills slightly related to the job, but you can omit these as well.The employers want to see your skills written and organized like this.SkillsExcellent ability to perform a number of tasks with a high degree of accuracyExcels at keyboarding/organizational and communication skillsFully mastered the Medical TerminologyAbility to communicate clearly and effectively / Full oral and written command of languageExtremely fast/ Highly skilled RightSkillsKnows how to / Can multitaskGood skills /skilled atFamiliar with Medical TerminologyFast, has great skills WrongNot to repeat ourselves, we explained how strong language can bring a variety of benefits. To spare you the unnecessary research, feel free to use the phrases we gave in our Right column,A special sub-section under skil ls is the languages you speak. When you do it, make sure to do it like this.Skills - LanguagesEnglish / Arabic (native)German (advanced)Spanish / Russian (intermediate) RightSkills - LanguagesEnglish / Arabic / German / Spanish / Russian WrongNo need to say that you must list only the languages you can truly communicate in. This detail is also easily checked so avoid the embarrassment of being exposed as a fraud. With the language, you need to provide the level of your knowledge.Be honest and donât say that you are at an advanced level if you are only elementary.The final part of your resume is dedicated to general interests that are the activities you do in your free time. In this case, you also need to prioritize. This means that you should list only those activities that you truly dedicate your time to. Pro TipPro Tip 1:List only those activities that will make you look good. Pro TipPro Tip 2:Give only 2 or 3 activities, since you might seem chaotic otherwise.Having gained a thorough insight into writing a resume, you can now write one all by yourself. Still, if youâre having any doubts, then our resume template builder is just the thing for you.ADDITIONAL TIPS TRICKS:Update the data in your resume regularly and constantly make sure that these are full and true to your best knowledge.Adapt your CV to the job post you are applying for; if contrary, the potential employer will end up overwhelmed with unnecessary details.Having in mind that this text is about writing a perfect resume, run a check on your writing for grammar or punctuation mistakes.Give a wide berth to lengthy summaries. Precise is what you need to aim for.CONCLUSIONThe quest for a perfect job is not easy despite the fact that you have all the right prerequisites.Sometimes you end up disqualified just because you didnât present yourself properly. To avoid the repetition of such an unfortunate occurrence, we gave you a perfect tool to help you shine before the next employers.Medical T ranscriptionists are all the more wanted in the market, so when applying you need to have a resume which leaves a good impression. If you are uncertain how to do it, here is our complete guide with samples for your disposal.And since you are given all the guidance, the only thing thatâs left for you to do is to write that brilliant resume and get yourself a perfect job!Enjoy it! Create your own resume
Thursday, May 21, 2020
Buddhism, Religion, Traditions, Practices, And Rituals
There are many different religions with many different beliefs, traditions, practices, and rituals. These differences are a very important part of understanding and appreciating the culture and history behind the specific religion. However, the practices that certain religions have in common can aid even more in furthering the understanding of specific beliefs of other religions. Since most religions cultivate from the practices and beliefs of other religions, they use those core values and beliefs and transform them into what they believe is a better way practicing. Religions use similarities within each other and twist them into their own. There are certain beliefs within every religion that shape their practices such as their morals or their most essential or absolute value, their position on human beingsââ¬â¢ problems and solutions, and their view on life and death within their religion. Pure Land Buddhism (a form of Mahayana Buddhism) and Vaishnavites (a group within Hinduism ) are great examples of this very concept. Mahayana Buddhism is one of two branches of Buddhism that follow additional teachings beyond what their divine power Buddha had set into place. In Phillip Novakââ¬â¢s book, The Worldââ¬â¢s Wisdom, he says, ââ¬Å"Yet there are beings whose eyes are only a little covered with dust: they will understand the truthâ⬠(59). Buddha is saying that he will provide a way and guide his followers to that truth. Since the Mahayanists believe that no human goal can be achieved without theShow MoreRelatedEssay on Christianity And Buddhism Compared1486 Words à |à 6 PagesPrayer: A Comparison in Practice and Purpose At first glance the traditions of Christianity and Buddhism appear very different from each other. 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Wednesday, May 6, 2020
Employment Relations Assignment The Work Of Trade Unions
1001EHR Employment Relations Assignment: Essay Mackenzie Cahill, s5016520, word count: 1510 ââ¬Å"University graduates should join a union when they get their first real job. Critically evaluateâ⬠. The work of trade unions is aimed at educating and protecting the rights of employees and their working conditions. However, decline in union membership is a growing international problem, with the reasonable assumption that workers will be more successful in their fight for decent conditions if the have a collective organisation behind them (Furaker and Bengtsson, 2013). Itââ¬â¢s supported that when management shows an interest in their workers and support their employees voice rights, well-being and inflate in productivity within an organisation will be achieved. It is now being advised that trade unions are viewed as unnecessary (Guest and Peccei, 2001). Though, unions give the workers a voice in an oppressive capitalist system. 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Criminological Theory Into Action Free Essays
Criminological Theory into Action Ashley Willis American InterContinental University Abstract Criminological Theory is the backbone of criminal policy. What is understood through the study of criminals can accurately be used to enhance the criminal system. This paper looks at three criminal policies (Expungement of Records, DARE, and Rehabilition Prorams) through the lens of criminological theory. We will write a custom essay sample on Criminological Theory Into Action or any similar topic only for you Order Now The focus of the paper is primarily on Juvenile offenders, as I hope to work in the juvenile system upon graduation. Turning Criminological Theory into Action Criminological theories provide important information regarding the motives for crime and understanding the individual criminal. However, one of the most important applications of criminological theory is the development of policy from it. This paper looks at three policies: Expungement of Records, D. A. R. E, and Rehabilitation programs with the attempt at making theoretical connections to them. Expungement of Records The expungement process includes the destroying or sealing of criminal records (Funk Polsby, 1998). After a criminal is convicted of a crime, they may apply for expungement but is usually only granted if the criminal proves that they are rehabilitated or if they enter expungement as a bargain with the state for turning over evidence in a related or unrelated case. The most applicable form of expungement, however, occurs when a Juvenileââ¬â¢s records are sealed as they enter adulthood (Funk Polsby, 1998). This is a controversial policy, as some professionals feel that expungement is a method of excusing crime that has an overall negative effect on recidivism (Funk Polsby, 1998). The theoretical framework for expungement of records is Labeling Theory (Funk Polsby, 1998). Born out of the humanistic movements of the 60ââ¬â¢s and 70ââ¬â¢s, labeling theory boldly states that society is to blame for delinquency (Funk Polsby, 1998). However, the theory goes further to explain the repercussions of holding onto criminal records, particularly for youth (Funk Polsby, 1998). Howard Becker (1963) described this effect beautifully when he stated ââ¬Å"deviance is not a quality of the act the person commits, but rather a consequence of the application by others of rules and sanctions to an ââ¬Ëoffenderââ¬â¢. The deviant is one to whom the label has successfully been applied; deviant behavior is behavior that people so labelâ⬠(Funk Polsby, 1998). While it is clear that expungement is not a good choice for every juvenile or criminal with a record, one can definitely see, through the lens of labeling theory that it is necessary in some cases. Walking through life with the label ââ¬Ëcriminalââ¬â¢ will help the individual stay in that mindset and lead to future criminal activity. A lot of how an individual functions in society relies on the labels they carry. In certain cases, removing the criminal label may be the boost that juveniles, or other criminals may need to shed their criminal skin and move forward to more productive labels. D. A. R. E D. A. R. E is one of the most recognizable programs for drug prevention among American youth. ââ¬Å"Used in nearly 80% of the school districts in the United States, in 54 other countries around the worldâ⬠(Hason, 2007), D. A. R. E intends to make children aware of the implications of drug and alcohol use. During these programs, drug culture is explained (so that the child knows what to look for in a drug user), the dangers of drug use is explained and drugs, alcohol and tobacco are all shown to the children in the classroom as associated imagery so that the child may report any drug use in the homes or know what they are facing when presented with peer pressure. Although generally viewed by society as a positive program, evidence stacks up to support the ineffectiveness of DARE programs (Hason, 2007). Proponents of the program argue this belief: ââ¬Å"In Houston, Texas, where a study showed a shocking 29% increase in drug usage and a 34% increase in tobacco usage among students participating in DARE, the police chief defended it by saying he would use the results to ââ¬Ëfine-tune the program to better serve the childrenââ¬â¢. â⬠(Hason, 2007) One has to wonder what goes wrong here. The program is designed to inhibit drug use among the youth of our society; why is it that it is actually failing them? Criminological Theory can both back up and disprove DARE programs. The program itself operates to combat the effect of Neutralization Theory (Goode, 2012). Neutralization theory requires that the individual rationalizes the act of drug use before doing it; they may state that what they were doing wasnââ¬â¢t harmful or that it didnââ¬â¢t hurt anybody; they may deny responsibility or turn it around on the adults who condemn them (Goode, 2012). What the DARE program does is tries to take away the denial so that society can easily say back to the user: ââ¬Å"You knew the dangers, you are responsible. You took a DARE program and were warned of the dangers and you were also given tools to help resist the temptation and walk away from itâ⬠. In theory, DARE takes the denial out of the act. However, the program ignores the danger of exposing children, who would otherwise not be exposed to the subculture of drug use (Goode, 2012). Differential Association theory states that all behavior is learned and thus drug abuse is no different (Goode, 2012). For every child that is setting in DARE class and thinking about the negative consequences of drug use, there is likely a child which is picking up on the techniques of drug usage (Goode, 2012). Since the programs go into such detail regarding drug and alcohol use, it can actually work as an educational program or motivating factor for some. For those kids who donââ¬â¢t want to conform; who want to play the ââ¬Ëbad guyââ¬â¢ role, DARE is likely to open doors rather than close them, as is their intended purpose. Rehabilitation Programs Rehabilitation programs must be implemented into a corrections system, if that system is to become effective (Southerland, 2012). It is much safer to say that a criminal will be less likely to commit crime once reintroduced to society, if they have gone through a rehabilitation program. Many models exist for rehabilitation programs exist but most of them try to explain the reasons why offenders are committing criminal acts in the first place (Southerland, 2012). From this analysis, the offender is given a program that fits their personal needs (Southerland, 2012). One of the cornerstones of rehabilitation programs is teaching offenders ââ¬Ëcoping skillsââ¬â¢ (Southerland, 2012). If the offender is charged with a drug related crime, they may be taught methods for resisting drugs; if the crime is theft, they may be coached on finding a job so that the motivation for theft can be removed. The idea is that the offender comes out of the system with the ability to function in society; whereas they were having issues before. Agnewââ¬â¢s Strain theory basically states that societal strain leads to criminal activity (Florida State University, n. d. ). These strains can be classified as ââ¬Å"failure to achieve positively valued stimuliâ⬠¦the loss of positively valued stimuliâ⬠¦the presentation of negative stimuliâ⬠(Florida State University, n. d. ). While it is not possible to ââ¬Ëfixââ¬â¢ a criminals life and give them everything they need; it is possible to give the criminal techniques for dealing with these types of strain. It is the aim of the rehabilitation program to provide criminals with tools to combat this strain. If you give a criminal a resume and interview class, they are more likely to get a job. If you give a criminal with a drug problem drug rehabilitation, they are more likely to keep that job and theoretically speaking, if the criminal has a job they will be less likely to feel societal strain (Florida State University, n. d. ). It is important to learn criminological theories in order to enhance insight into the criminal motive. However, it is most important to understand how much these theories relate to the criminal system and policies which are implemented to protect the individual from the draw of criminality. As an aspirin professional in this field, the study of criminological theory is both necessary and ongoing. References Florida State University. (n. d. ). Robert Agnewââ¬â¢s General Strain Theory. Retrieved from Florida State University: http://www. criminology. fsu. edu/crimtheory/agnew. htm Funk, T. M. , Polsby, D. D. (1998). The Problem of Lemons and Why We Must Retain Juvenile Crime Records. Cato Journal Vol 18. No. 1, 75-83. Goode, E. (2012). Drugs in American Society 8th Edition. New York: McGraw-Hill. Hason, D. J. (2007). Drug Abuse Resistance Education: The Effectiveness of DARE. Retrieved from Alcohol Abuse Prevention: http://www. alcoholfacts. org/DARE. html Southerland, D. W. (2012). Rehabilitative Methods and the Affect on Juvenile Delinquents. Retrieved from University of Maryland: http://drum. lib. umd. edu/bitstream/1903/10097/1/Darbouze,%20Kelie. pdf How to cite Criminological Theory Into Action, Essay examples
Sunday, April 26, 2020
Practices of Market-Driven Companies free essay sample
Ducker, (Presidential Medal of Freedom winner) said: The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Practices of the Market Driven The practices of maket driven company can be evaluate by Understanding what the company do, and how they measure the bottom line consequences of their orientation to their markets. Also the most of the company had start adopting the market- driven strategy to understand the logic that all busineess strategic deciosion should start with the distinct amp; clear understanding the market , customer and the competitors. t requires a customer focus, intelligence about competitors, and cross-functional cooperation and involvement. This initiative extends beyond the marketing function in an organization. Objectives of the Market driven: Market-oriented companies is effective in getting all business functions to work together to provide superior customer value. This objective of the busin ess process helps to improve the overall level of product quality, reduce costs, and also improve service delivery. We will write a custom essay sample on Practices of Market-Driven Companies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A market-driven strategy is built with an understanding of the market and the customers that form the market. The characteristics of market-driven strategies include developing a Market-orientation, leveraging distinctive capabilities, finding a match between customers Value and organizational capabilities, and obtaining superior performance by providing superior Customer value. Superior customer value occurs when the buyer has a very favorable use experience compared to his or her expectations and the value offerings of competitors Distinctive capabilities are a key part of developing a market-driven strategy. Distinctive capabilities are superior to the competition, difficult to duplicate, and applicable to multiple competitive situations. Capabilities need to be identified and analyzed, market sensing and customer linking capabilities and necessary organizational changes implemented. The major dimension of market-driven strategy is to provide an essential view relating to the development of business and marketing strategies. Evaluating the customer and competitors: The two largest sides to the market equation are the customers and competitors. If your organization is evaluating itself in terms of customers, they should determine who will be your customers, what the customerââ¬â¢s value amp; how you will compete, and how your customers perceive you. It may choose to take a more competitor-focused approach, with the objective of beating your competition in cost, functionality or quality. To achieve superior customer value, company requires superior understanding of what creates value for customers. Customer satisfaction Indicates how well the product use experience compares to the buyerââ¬â¢s value expectations. Superior customer value results from a very favorable use experience compared to expectations and the value offerings of competitors. The drawback with the customer approach is not paying enough attention to the competition. The drawback with the competitive approach is not being customer oriented enough. How will you compete? A company can be market-oriented only if it completely understands its markets and the people who decide whether to buy its products or services. â⬠The company can compete by following keys that are how is your market segmented? Which segments have the most attractive competitive opportunities? What segment best aligns with your competencies? What segment is most risky? You need to carefully identify your competitive strategy. What are you going to focus on cost, functionality, quality, customization or speed? How exactly will you differ from your competition? Characteristics of market driven: a. primary objective is to provide customer superior and maximum value b. strategy should be focus on the marketing management like segmenting, targeting and positing c. they should improve the customer services, quickly respond to the customer changing needs Process of the market driven strategy:- ? Segments ? Value opportunities ? capabilities/segment match ? Target ? Positioning To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally Position within the segment Market Segmentation is the process of placing of subsets of buyers within a market that share similar needs and demonstrates similar buyer behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. A segment is a possible market target for an organization competing in the market. Segmentation offers a company an opportunity to better match its products and its capabilities to buyerââ¬â¢s value requirements. Customer satisfaction providing a value offering that matches the value proposition considered important by the buyers in a segment. There are many ways that a segment can be considered. For example: * By geography such as where in the world was the product bought. * By psychographics such as lifestyle or beliefs. * By socio-cultural factors such as class. By demography such as age, sex, and so on. A company will evaluate each segment based upon potential business success. Opportunities will depend upon factors such as: the potential growth of the segment the state of competitive rivalry within the segment how much profit the segment will deliver how big the segment is how the segment fits with the current direction of the company and its vision. Examining the opportu nities and capabilities of the specific market segments helps identify how to -: 1. Attain a closer match between buyerââ¬â¢s value preferenceââ¬â¢s and the organizationââ¬â¢s capabilities 2. Compare the organizations strengths and weakness to the key competitors in that particular segment. Market targeting To define a target market requires market segmentation, it mean breaking of market into segment then concentrate amp; target on each market segment. The beauty ofà target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities. Through segmentation, a firm divides the market into many segments. But all these segments need not form its target market. Target market signifies only those segments that it wants to adopt as its market. A selection is thus involved in it. In choosing target market, a firm basically carries out an evaluation of the various segments and selects those segments that are most appropriate to it. As we know that the segments must be relevant, accessible, sizable and profitable. Positioning involve implementing our targeting. Although there are different definitions of Positioning, probably the most common is: ââ¬Å"A products position is how potential buyers see the product, and is expressed relative to the position of competitors. Positioning is a platform for the brand. It facilitates the brand to get through to the mind of the target consumer. In Brief summary, the market driven just needs to understand the needs, wants and the behavioral of the customer, competitors and the markets. Company should adopt the market strategy, in order to deliver the superior value to customer as a primary objective and they must possess certain capabilities that are market awareness, Organizational flexibility, strategic vision, and external relationships.
Wednesday, March 18, 2020
ON THE IMPORTANCE OF ENTERING CONTESTS
ON THE IMPORTANCE OF ENTERING CONTESTS Entering contests is an important component of any working writerââ¬â¢s outreach and promotions plan. Although it may seem that winning a contest is a long shot, thatââ¬â¢s not necessarily true. Most contests (but not all) charge an entry fee, so the cost of entering should be weighed. Pick and choose carefully and be sure to match your entry to the focus and intent of the contest. I have entered my work in contests for years and have rarely won. Rarely is not the same as never. One of the few contests I won was a big one. My novel Memories from Cherry Harvest won the Frances Fabri Literary Prize. The award was a standard publishing contract with Counterpoint Press, a generous advance, and a dedicated marketing budget. There was no entry fee for this contest. The Fabri Prize Selection Committee is comprised of Matt McKay at New Harbinger Books, his wife Jude, and Tom Southern at Boaz Publishing. (More information about the Fabri Prize is available at the Boaz website.) Memories from Cherry Harvest appeared in print in June 2012. I spent about 20 years working on this book and I could wallpaper my living room with the rejection notices I have received for it. I have been submitting the manuscript to agents and publishers for 10 years and have been entering it in contests steadily since 2006. My eventual success at getting it into print is a lesson in perseveranc e and it demonstrates the importance of entering contests. There are many types of writing contests. Entering contests with short essays, short fiction, and poetry is an important way to build your credentials, to get your name out into the world, and to contribute to your platform as a recognized working writer. Remember that even if you donââ¬â¢t win, someone read your work, and you never know when that connection might evolve into a larger success for you in a different way than you expected. Also, consider the fact that reading tastes are subjective Memories from Cherry Harvest is not my first book in print. In 2007 I self-pubbed my childrenââ¬â¢s fantasy adventure The Call to Shakabaz under my own Woza Books imprint. I mention this because I want to point out that entering contests with Shakabaz was part of my marketing plan for the book. Whenever the book won an award, I used it as an occasion to send out press releases and email blasts and to bring the book back into the spotlight. Additionally, many contests have their own promotional mechanisms and that translates into free publicity for the winners. Thereââ¬â¢s an old Jewish joke that goes something like this: à There was once a good and pious man named Morty who was very poor. His life was difficult. One day he turned his eyes heavenward and pleaded with God, ââ¬Å"Iââ¬â¢m a good man, I obey all your laws, so why donââ¬â¢t you help me out here, maybe send some money my way; why donââ¬â¢t you let me win the lottery?â⬠Thunder and lightening pierced the heavens and a booming voice replied, ââ¬Å"Morty, I feel for you, but you gotta meet me halfway- buy a ticket.â⬠Hereââ¬â¢s my advice:à You have to work really, really hard to be a successful writer; but remember to buy a ticket.Ã
Monday, March 2, 2020
An Explanation of the Truman Doctrine
An Explanation of the Truman Doctrine The Truman Doctrine was a key part of the Cold War, both in how this conflict of posturing and puppets began, and how it developed over the years. The doctrine was policy to support free peoples who are resisting attempted subjugation by armed minorities or by outside pressures, and announced on March 12th, 1947 by US President Harry Truman, making the doctrine US government policy for decades. The Start of the Truman Doctrine The doctrine was dreamed up in response to crises in Greece and Turkey, nations which Americans believed were in danger of falling into the Soviet sphere of influence. The US and the USSR had been in alliance during the Second World War, but this was to defeat a common enemy in the Germans and the Japanese. When the war ended and Stalin was left in control of Eastern Europe, which he had conquered and intended to subjugate, the US realized the world was left with two superpowers, and one was as bad as the Nazis they had just defeated and far stronger than before. Fear was mixed with paranoia and a little bit of guilt. A conflict was possible, depending on how both sides reacted... and they produced one. While there was no realistic way to free Eastern Europe from Soviet domination, Truman and the US wanted to stop any further countries falling within their control, and the presidents speech promised monetary aid and military advisors to Greece and Turkey to stop them buckling. However, the doctrine was not just aimed at these two, but expanded worldwide as part of the Cold War to cover assistance to all nations threatened by communism and the Soviet Union, involving the US with western Europe, Korea, and Vietnam among others. A major part of the doctrine was the policy of containment. The Truman Doctrine was developed in 1950 by NSC-68 (National Security Council Report 68) which assumed the Soviet Union was trying to spread its power across the whole world, decided that the US should stop this and advocated a more active, military, policy of containment, fully abandoning previous US doctrines like Isolationism. The resulting military budget rose from $13 billion in 1950 to $60 billion in 1951 as the US prepared for the struggle. Good or Bad? What did this mean, in practice? On the one hand, it meant the US involving themselves in every region of the world, and this has been described as a constant battle to keep freedom and democracy alive and well where they are threatened, just as Truman announced. On the other, it is becoming increasingly impossible to look at the Truman doctrine without noticing the terrible governments who were supported, and the highly questionable actions taken by the free west, in order to support opponents of the Soviets.
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